Google Allo review by region

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Complete Failure in Asia

Comparing both Apple App Store and Google Play rankings for Allo across 21 countries, and the answer is a resounding no. What is even more devastating about Allo’s lack of success is that it is not making any impact on the social networking scene in Asia, where Google Android is much more prevalent than it is in America or Europe.

For instance, Google Allo ranked #372 in iOS and #114 in Google Play as of September 26th2016 in Asian countries. In contrast, Facebook’s top app in each country ranks way higher than Google Allo, even on Google Play. On average, Facebook’s top app ranked #9 in iOS and #5 in Google Play for Asian countries. Google Play did not even make the top 1,500 in Japan only 3 days after the launch.

Even in India, basically the only country in Asia where Allo was successful (reaching #1 download rank in iOS and #2 in Google Play at launch), Allo’s rank has been sliding from #1 to #2 in iOS and #2 to #4 in Google Play.

iOS 9/23/2016 9/24/2016 9/25/2016 9/26/2016 FB’s Top App
Korea 602 712 830 970 24
Japan 1,244 1,340 1,500 1,500 15
Taiwan 158 176 266 348 11
Hong Kong 97 78 94 162 9
Australia 76 72 114 145 8
India 1 1 2 2 3
Indonesia 36 29 53 55 1
Thailand 288 152 249 340 4
Vietnam 518 477 271 166 2
Singapore 15 18 23 31 8
Average 304 306 340 372 9
Google Play 9/24/2016 9/25/2016 9/26/2016 FB’s Top App
Korea 335 274 349 24
Japan 177 99 148 9
Taiwan 55 28 40 6
Hong Kong 10 2 7 1
Australia 4 2 3 2
India 2 3 4 2
Indonesia 101 53 63 1
Thailand 391 172 256 1
Vietnam 320 177 264 1
Singapore 2 1 2 1
Average 140 81 114 5

Limited Success in Other Regions Is Short-Lived

In other regions like Europe and the Americas, Google Allo seems to be enjoying some success on Google Play. Although Allo only ranked an average of 97 in iOS on September 26th (from 36 on September 23rd), it ranked on average of 11 on Google Play (from 23rd on September 23rd).

This is most likely because Android in developed markets in Americas and Europe are more updated and are pushing the Google Allo app through automatic downloads. It remains to be seen as to how long this trend will continue if Allo is unable to garner actual usage by consumers. Furthermore, this pales in comparison to Facebook, whose Whatsapp continues to reign as the #1 most downloaded app on Google Play in those regions.

iOS 9/23/2016 9/24/2016 9/25/2016 9/26/2016 FB’s Top App
US 37 88 156 198 8
Mexico 25 38 54 52 1
Brazil 14 20 37 41 2
Argentina 3 9 19 25 8
UK 87 130 211 228 10
Italy 51 77 135 87 8
France 118 152 280 315 8
Germany 35 48 67 66 7
UAE 1 1 1 7 8
Egypt 29 26 28 40 1
Qatar 1 1 1 7 8
Average 36 54 90 97 6
Google Play 9/24/2016 9/25/2016 9/26/2016 FB’s Top App
UK 7 1 4 1
Mexico 23 25 24 1
Brazil 20 8 14 1
Argentina 20 9 10 1
US 1 5 5 1
Italy 15 4 6 1
France 37 6 11 1
Germany 12 2 3 1
UAE 8 2 3 1
Egypt 97 32 39 1
Qatar 14 5 6 1
Average 23 9 11 1

Power of Network Effect

Why is this happening? If Google Allo really is a superior product, why aren’t consumers flocking to it while abandoning all Facebook products? One plausible explanation might be the power of network effect.

The network effect is a phenomenon whereby a service becomes more valuable when more people use it. Social and messaging apps exhibit this property because you are likely to use a product that your friends also use; otherwise, with whom would you converse or share pictures? This characteristic makes it extremely difficult for a new service like Allo to enter the market late and steal away users from a dominant incumbent like Facebook, Messenger, Instagram or Whatsapp.

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