Google announced on Tuesday that it has acquired FameBit, with plans to leverage its technology platform to help YouTube creators better connect with brands. Financial terms of the deal were not disclosed.
FameBit started out as a service that let creators network with brands in order to strike up sponsorship or partnership deals. “Our main goal is to mainstream YouTube marketing, to make it a part of every brand’s monthly social media advertising strategy,” said cofounder and chief operating officer Agnes Kozera in 2014. “I believe that we will achieve this by keeping the smaller brands in mind, making it easy and affordable for everyone to get endorsed by YouTubers.”
“We believe that Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available, bringing even more revenue into the online video community,” said Google vice president of product management Ariel Bardin in a blog post.