Snap, Inc. is reportedly preparing an IPO that will value the company formerly known as Snapchat at around $25 billion.
The social darling is shooting for a March offering, The Wall Street Journal reports, citing sources. A company representative declined to comment on the report, on Thursday.
Standing in stark contrast to struggling social networks like Twitter, Snapchat is presently making more money than it can count.
Indeed, despite direct competition from Facebook and other tech giants, the company is positioned for “explosive” growth in ad revenue over the next few years, according to a recent forecast from eMarketer.
The research predicts that the playful messaging app will generate $366.69 million in ad revenues this year.
That figure is expected to jump to $935.46 million, next year.