Amazon is increasing the price of its Prime membership in the U.S. for the first time in four years, the company’s chief financial officer announced on a call with analysts on Thursday.
Effective May 11, new subscribers will pay $119 a year for the shipping and entertainment membership program, up from $99 today. The new annual fee will apply to current Prime members starting with renewals on June 16. Amazon last raised Prime’s fee in 2014, when it cost customers $79 a year.
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