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Room to grow in India’s Tech Market

Wall Street Journal

Read Time: 1 minutes

India is the last great untapped tech market, and the world’s biggest tech companies are investing billions in its nascent internet economy.

The country has some big challenges, such as low incomes and patchy connectivity. Still, several companies are determined to capitalize on the potential bonanza as hundreds of millions of people go online for the first time.

India’s internet population is taking off, and people are using mobile connections to surf the web, send messages and watch videos in greater numbers than ever before.

Inexpensive smartphones and dirt-cheap data plans have at last made getting online affordable to most Indians.

India for the first time last year surpassed the U.S. in smartphone app downloads, with inexpensive data providing users a chance to stock up on services popular in the West, such as social media, messaging and more.

With more people getting accustomed to making transactions through their smartphones, online commerce is projected to skyrocket.

Gross domestic product per capita in India is far below other big nations, meaning online spending is low and adoption of some online services has been limited.

Gross domestic product per capita in India is far below other big nations, meaning online spending is low and adoption of some online services has been limited.

Analysts say there is a dearth of compelling content and apps for Indians who aren’t comfortable using English or keyboards. Meanwhile, in some places women are often denied access to smartphones and the web.

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