Latest News

Kiranas are Biggest Competitors to Walmart and Amazon in India?

Read Time: 1 minutes

Tiny stores known as kiranas dot every Indian street, village and slum. Usually family-run, these micro-businesses range from street vendors selling vegetables to shops the size of a one-car garage. They pay low wages and have little or no rent, which helps keep costs down. And since they cater largely to neighborhood populations, many offer instant delivery, interest-free credit and other personalized services that the global giants are unable or unwilling to provide.

“The kirana store has better economics than a supermarket,” said Rajiv Lal, a professor of retailing at Harvard University. “There is no way to beat them.”

Small retailers control close to 90% of the country’s more than $700 billion retail market, according to Indian retail consultancy Technopak.

Google Ads

Be the first to comment

Leave a Reply

Your email address will not be published.


*